Ideas Management Platform
Sideways 6
PROJECT
Sideways 6 is an ideas harvesting platform which leverages enterprise social networks to manage the flow of employee ideas and insights. It integrates with messaging platforms such as Microsoft Yammer, and allows Innovation Team members to manage the triage, review and implementation of these ideas.
Although the company had had a lot of early success with the product, they did not have a strong design direction nor strategy to direct future updates and features.
I delivered a design strategy package, to create a framework for a strong, focused UI, optimised adoption paths and an efficient design process.
PROCESS
This package addressed the key strategy elements in an efficient workshop methodology, including:
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Lifecycle mapping
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Competitor analysis
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Experience positioning
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Process analysis
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Design principles
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Visual design direction
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Concepting and sketching
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Information architecture
OUTCOME
Within a few weeks, we had clarified the product's positioning, optimised the business flows, rearchitected the system and created a new visual styling*, resulting in a cleaner, more efficient interface which supported the positioning. The resulting framework has been guiding the product development, and the product regularly receives good reviews and testimonials.
*The visual design direction was conducted in conjunction with Bernard Barsley